CONNECTING BRANDS WITH AUSTRALIAN FARMERS
OUR NETWORK
Agworks Media is Australia’s newest farmer-first media network, redefining how brands connect with rural and agricultural communities. Purpose-built for the ag supply chain, we integrate innovative media, technology, and retail solutions to elevate the customer experience across rural merchandise stores, wholesale suppliers, and agribusiness partners. With deep agricultural insight and on-the-ground understanding of how farmers shop, work, and make purchasing decisions, we deliver targeted communication directly at the point of transaction.
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Through our expanding digital screen network, Agworks Media is building a powerful, always-on ecosystem that reaches farmers at critical touchpoints - from ag-supply stores to key supplier hubs. Our digital signage, content delivery, and audience-focused media solutions create meaningful engagement, giving brands direct visibility in the moments when farmers are actively sourcing products, advice, and services.
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As we continue to scale nationally, our focus remains on innovation, quality, and effectiveness - ensuring Agworks Media becomes the leading platform for brands to connect with Australian farmers in a measurable, impactful, and highly relevant way.
​THE TEAM
Peter Zavecz - Co-Founder
Edward Couche - Co-Founder
Luke Warren - Executive Director
Sam Johnson - Executive Director
Peter recently retired as Managing Director of News Corporation (Vic/Tas) Publishing after an impressive 50-year media career. Previously, he was CEO of Pacific Magazines (Seven West Media) and worked with industry leaders, including the Murdochs, Packers, and Kerry Stokes. Peter has a strong record of leading high-performing sales teams across magazines, newspapers, and digital media.
Edward founded Shopper Media in 2015, growing it into a leading Digital Out-of-Home (DOOH) brand across 400+ Australian shopping centres. Under his leadership, it earned industry recognition, including the AFR FAST 100 (2019) and LinkedIn Top 5 Startups (2020), before its 2022 acquisition by Woolworths. Known for innovation, Edward excels in unlocking revenue and delivering value for commercial partners.
Luke played a pivotal role in transforming Shopper’s digital capabilities by bringing in-house its end-to-end solution offering to the market. His expertise in Digital Out of Home (DOOH) solutions was instrumental in establishing a fully integrated system, ultimately contributing to Shopper’s strategic growth. Luke’s leadership in digital transformation continues to shape the industry, driving seamless, automated data-driven advertising experiences
Sam was previously a partner at a top tier Australian law firm for 12 years. Prior to that Sam worked for US law firm in its London office and completed a master’s degree in law at the University of Cambridge. Sam provides the legal nous for the business and is also recognised for his ability to manage large and complex projects.
REACHING FARMERS
Retail Media Networks are transforming the advertising landscape, enabling retailers to leverage first-party data for targeted messaging at critical points in the customer journey. By integrating media into retail spaces, brands can engage consumers precisely where buying decisions are made.
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Agworks Media is at the forefront of this evolution in the agricultural sector, operating Australia’s first dedicated media network for farmers. By connecting rural supply stores, agri-retail hubs, and supplier outlets, we provide advertisers with a powerful, real-time digital channel to reach farmers where they work, shop, and make key purchasing decisions.
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At the core of Agworks Media’s approach is the development of a sophisticated, retailer-owned media network, designed to drive value through:
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Reaching Farmers Where They Transact - Delivering dynamic, contextually relevant messaging at agri-supply stores, supplier outlets, and retail locations, ensuring brands engage farmers at the exact moment of purchase decision-making.
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Loyalty & Engagement - Strengthening connections between suppliers, retailers, and farmers through targeted content, promotions, and industry insights.
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Personalization - Utilizing first-party data to serve farmers with tailored advertising, promotions, and product recommendations that align with their operational needs in real time.
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New Revenue Streams - Unlocking a scalable media revenue model, allowing retailers to monetize their physical and digital environments while attracting mainstream advertisers looking to efficiently target the high-value farming audience.
By transforming agricultural retail and wholesale outlets into a dynamic, data-driven media channel, Agworks Media is redefining how brands connect with farmers - ensuring engagement happens where it matters most... At the point of purchase.
